Antara Jewellers is a traditional retailer based out of two prominent suburbs of Mumbai City. Known for their appealing designs and quality, the brand decided to launch a new collection designed for the big fat Indian wedding season. Valay in sanskrit means a circle. A hindu wedding is an embodiment and personification of the circle. The seven pheras are the 7 vows a couple takes. The wedding was designed around the idea of the circular form. The campaign included a photoshoot, 3 TVCs and execution of all print POS mediums and local publications.