Raymond, a brand ahead of its competition by leaps and bounds, synonymous with quality and innovation launched a new vertical. Custom Tailoring is a niche service which helps the customer customize their garment down to every detail like buttons and stitches. The launch collaterals included brochures, in-shop collaterals like shelf-talkers, tent cards and much more for their outlets and popular MBOs. Designed with the top-notch aesthtic and finesse of the brand, the collaterals reflected the persona of charisma and sauve. A bride on her big day looks nothing short of sunshine, she is beaming with happiness and radiates a charm unmatched. She is excited, anxious and insanely happy all at the same time.