Amongst the many CSR Initiatives of Bisleri International, building and repairing check dams in rural India has been a continuous effort. A multi benefit initiative which helped villages store and use rainwater throughout the year, increasing livelihoods, reducing seasonal migration, increasing education and increasing disposable income. This initiative has helped reshape the future of many villages and hence we gave it the name Nayi Umeed, which means a new hope. We also created a film which documented real beneficiaries in their environment and lyrically expressed how saving water through check dams has renewed lives. Every Bisleri bottle sold, now contributes to the building of check dams in villages. This truely is a Nayi Ummeed