Niyogin Fintech Limited invests a lot of resources on creating an ecosystem of growth for SMEs. To achieve this goal, the brand connected with CA firms and independent accounts professionals to share expertise and technology. We realised that the industry was male dominated with very limited woman representation. We suggested NiyoWoman as a brand property which would engage with and showcase the voice of women. Post the launch of this campaign, we saw an unprecedented rise in the number of sign ups from woman CA's and industry professionals, increasing conversations and referrals for the brand.