Bisleri International, the country's most-celebrated and popular packaged drinking water brand, stays true to its promise of best-quality drinking water and believes in a deep-rooted ecosystem of conservation of the planet. They had been running numerous PET recycling activities as individual projects. Upon realising the need to unify this effort, our task began with lending this identity a name. 'Bottles For Change' reflects the essence of this initiative, promising to bring out environmental and socio-economic change. Expressing this name through a unique identity design and communication, we have designed posters, merchandise and other promotional collaterals to introduce the initiative across primary schools.