The name synonymous with perfumery in the middle east, Ajmal Perfumes entered India to expand its 68 year legacy. With a social media forward approach the brand looked at creating entertaining and engaging content. The content visually needed aesthetic and aspirational representation which showcased the personality of each perfume in its unique style. Perfumes were personified creating a clear identification of the traits which were documented and expressed through moodboards, write ups and A+ content for the ecommerce platforms.
The communication routes, visual styles and content were created for online platforms with active on ground campaigns at malls and kiosks assigned by the brand.
Maryaj branding and mood boards