GoAir, one of India's most-loved low cost carriers, was now ready to cruise across International skies to exciting destinations like Phuket and Male. With the brand promise of Fly Smart, this launch had to embody the same message. These flights were set to be India's first-ever direct connection to these gorgeous Island destinations. Hence, why layover at airports, when you can layover at the beach? The campaign was designed for OOH mediums, print, GoAir's Inflight magazine and on-board activations.