Asian Paints, a brand known to engage consumers and dealers alike, with their unique style of communication.Their market insights and in-depth research across the industry, differentiates them from competition and the Colour Cosmos was just another testimony to this.
The objective was to make a regular sales tool - a fandeck, more exciting and inclusive amongst the dealer community and the brand attempted to achieve that by introducing the country's first-ever Indian Color Range, inspired by Indian tradition, culture, hospitality and sheer vibrance. The next challenge was to get these fandecks across to dealers pan-India and this had to be done in style. We created kits out of paint buckets! Bright stickers designed with Indian motifs and forms. This bucket then contained a bunch of attractive POS material like danglers, posters and a warm welcome letter. The dealer community was ecstatic to receive these as they were also planned in a way to coincide with the onset of the festive season.
We extended the cheer internally across all Asian Paints offices with employee engagement games, a food festival and internal communication.