"Perhaps it is how we are made;
perhaps words of truth reach us best through the heart,
and stories and songs are the language of the heart."
- Stephen R. Lawhead, Merlin
Plotters Ink is a company dedicated to speaking in the language of the heart. We are a team of restless personalities wanting to connect brands to their audiences through communication which moves beyond the 30 second television commercials and conventional media attempts.
We are of the opinion that a brand should not only intellectually understood but also emotionally accepted. We believe in brands just like we believe in people and we believe that brands and people can fall in love if they have a story to share. We at Plotters Ink play cupid and help brands connect to people and discover and realise their story. We do not refrain from creating outrageous ideas but we do make sure we work around the core of the story, the Plot.
A personality is a combination of emotional and tangible qualities from an individual's distinctive character. Brands, similarly have a personality which differentiates them from others. This unique personality determines how the brand looks and its style of communication. The brand personality helps to engage with the audience in an individualistic manner while maintaining a consistent tone of voice, helping the brand build a relationship with the audience.
If history was taught to us in the form of stories, we would remember it better. This 'shelf-life' of story depends on how well it emotionally connects with the audience. A good story tends to live longer, reach further and express better. Good content and great storytelling are what we create in our stories.
The story created for each brand is built around the idea of throwing open a dialogue with its audience. The success story of a brand is its capability of optimising on the power of conversation and interaction. A strong story empowers the brand to do more, reach out wider, connect deeper and extract maximum from the resources available.
A well woven story helps a brand become emotionally tangible with emotions which can be felt, touched and experienced. The essence of the brand smoothly translates into expression, fetching tangible returns through brand recognition and brand loyalty.
What we do
We create soulful stories
Human, Personal, Emotional, Inspirational, Interactive
with the confluence of aesthetics
Visual Identity design, collateral design, web design and development, communication design, video creation, music creation, animated content, scripts.
and a purpose
Brand personality creation, marketing strategy, communication strategy, social media integration, Search Engine Optimization
Reach us at